Brand Voice Guide

The prompt

Create a brand voice guide for [brand] that serves [audience]: three voice traits, what we sound like and what we avoid, three example sentences in-voice, and a quick do and do-not list.

What it is

This prompt generates a concise brand voice guide -- the document that tells everyone who writes for your brand how to sound. The output includes three defining voice traits (e.g., "confident but not arrogant"), descriptions of what the brand sounds like versus what it avoids, three example sentences written in-voice, and a practical do-and-don't checklist. Brand consistency is one of the most overlooked factors in marketing. When your social media posts sound different from your emails, which sound different from your website, the audience cannot form a clear impression of who you are. A voice guide solves this by giving every writer -- internal or external -- the same reference document. This prompt is especially useful for small teams and solo founders who have never formalized their brand voice. The AI's output is a starting point: you will want to adjust the traits and examples to match how you actually want to sound, but having a structured template to edit is far easier than creating one from nothing.

Who it's for

• Brand managers
• Marketing teams
• Freelance writers working with clients

Requirements

Examples

Create a brand voice guide for [brand] that serves [audience]: three voice traits, what we sound like and what we avoid, three example sentences in-voice, and a quick do and do-not list.

Pros & cons

Tips

• Include a brief description of your brand's mission and values for more accurate voice traits
• Share the guide with anyone who writes for your brand -- freelancers, social media managers, support staff
• Revisit and refine the guide every 6-12 months as your brand evolves