What it is
brand-guidelines is a skill that provides Anthropic's official brand identity resources, including a defined color palette and typography rules. It is meant to be applied to any artifact that could benefit from Anthropic's look-and-feel. It sets Poppins for headings (24pt and larger) and Lora for body text, with automatic fallbacks, and cycles accent colors for non-text shapes.
Who it's for
- Developers or teams producing artifacts that should match Anthropic's visual identity
- Users who need brand colors, style guidelines, or company design standards applied to visual formatting
- Users working with python-pptx who need RGB brand colors applied
Requirements
Requirements
- Poppins and Lora fonts pre-installed in the environment for best results (Arial and Georgia are used as fallbacks)
- python-pptx (colors are applied via its RGBColor class)
Examples
Apply brand colors
PromptApply Anthropic's brand colors to this artifact: Dark #141413 for primary text and dark backgrounds, Light #faf9f5 for light backgrounds, Mid Gray #b0aea5 for secondary elements, Light Gray #e8e6dc for subtle backgrounds.Expected output: Uses the main palette values documented in the skill, each with its stated role.
Use accent colors for shapes
PromptColor the non-text shapes using the accent colors: Orange #d97757 (primary), Blue #6a9bcc (secondary), Green #788c5d (tertiary).Expected output: The skill cycles through orange, blue, and green accents for non-text shapes to keep visual interest while staying on-brand.
Apply brand typography
PromptStyle this document with Poppins for headings (24pt and larger) and Lora for body text, falling back to Arial and Georgia if the fonts are unavailable.Expected output: Reflects the skill's font application rules and documented fallbacks.
Pros & cons
Pros
- Pro:Provides a precise, documented palette with hex values and roles for each color
- Pro:Automatic font fallback to Arial (headings) and Georgia (body) preserves readability when custom fonts are missing
- Pro:Smart text color selection based on background and preservation of text hierarchy and formatting
Cons
- Con:Best results require Poppins and Lora to be pre-installed in the environment
- Con:Documentation describes color application through python-pptx's RGBColor, suggesting a focus on PowerPoint-style artifacts
- Con:Brand-specific to Anthropic, so it is not suited for other brand identities
Images
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