copywriting

What it is

Copywriting is a marketing skill from the coreyhaines31/marketingskills collection that instructs AI coding agents to write conversion-focused marketing copy. It covers the entire copywriting workflow: gathering context about page purpose, audience, product, and traffic source before writing a single word. The skill enforces principles like clarity over cleverness, benefits over features, and specificity over vagueness. A standout feature is its detailed "No AI Tells" section, which lists specific patterns to avoid -- contrast reveals, negation lists, trailing pile-ons, self-answered questions, and stock openers. This helps the output read like copy written by a senior human copywriter rather than an LLM. The skill also provides a page structure framework with formulas for headlines, subheadlines, CTAs, and section types like social proof, problem/pain, and objection handling. The skill covers page-specific guidance for homepages, landing pages, pricing pages, feature pages, and about pages, each with tailored advice. It also includes voice and tone calibration, output formatting with annotations explaining copywriting choices, and always provides alternative headline and CTA options with rationale.

Who it's for

• technical marketers
• SaaS founders
• product marketers
• growth engineers

Requirements

Setup

1. Step 1

   bashCopy

   npx skills add coreyhaines31/marketingskills

Examples

Write homepage copy for my SaaS product

Pros & cons