Skill Marketing Limited info

gtm-strategy

Creates a comprehensive go-to-market strategy covering marketing channels, messaging development, success metrics, and phased launch timeline.

  • 26.9k GitHub stars
View on GitHub (opens in a new tab) Setup guide
claude plugin marketplace add phuryn/pm-skills
gtm-strategy — illustration

What it is

GTM Strategy is a product management skill from the pm-skills marketplace that creates comprehensive go-to-market strategies for product launches. It follows a five-step structured workflow: gather research data (product description, market research, competitive landscape), define marketing channels (digital, content, outbound, community, product-led), develop messaging (core value proposition, differentiators, channel-specific variations), define success metrics (awareness, engagement, conversion, revenue, market metrics), and create a phased launch plan (pre-launch, launch day, post-launch momentum). The skill applies the Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable growth. It produces a structured strategy document including recommended channels with justification, messaging and positioning, launch timeline with milestones, KPI targets with measurement framework, risk mitigation strategies, and a 90-day execution roadmap. Practical tips embedded in the skill emphasize starting with the most confident customer segment, validating assumptions through customer interviews before full launch, focusing on a few channels excellently rather than many poorly, and establishing baseline metrics before launch. The skill can be invoked via the /plan-launch command which chains it with other pm-skills for a complete GTM process.

Who it's for

  • product managers
  • startup founders
  • product marketers
  • growth leads

Requirements

Requirements

  • Claude Code, Cowork, Codex CLI, or compatible agent platform

Setup

  1. Step 1

    bash
    claude plugin marketplace add phuryn/pm-skills

  2. Step 2

    bash
    claude plugin install pm-go-to-market@pm-skills

ينشئ استراتيجية شاملة للوصول إلى السوق تغطي قنوات التسويق وتطوير الرسائل ومقاييس النجاح وجدول الإطلاق.

Examples

Plan a product launch

Prompt
prompt
/plan-launch AI code review tool targeting mid-size engineering teams

Expected output: Delivers a full GTM strategy from beachhead segment selection to launch execution and 90-day roadmap.

Pros & cons

Pros

  • Pro:Five-step structured workflow from research to launch plan
  • Pro:Covers both digital and grassroots marketing channels
  • Pro:Includes 90-day execution roadmap with risk mitigation
  • Pro:Part of the larger pm-skills marketplace with 69 PM skills

Cons

  • Con:Requires product and market context to be provided upfront for useful output