launch

What it is

Launch Strategy is a marketing skill that helps plan product launches from initial testing through full public availability. It introduces the ORB framework, which categorizes marketing channels into three types: owned (email list, blog, community), rented (social media, app stores, YouTube), and borrowed (guest content, influencer partnerships, speaking engagements). The skill emphasizes that everything should lead back to owned channels, since rented channels give speed but not stability. Before entering the launch phases, the skill includes an SLC readiness gate -- Simple, Lovable, Complete. This framework, attributed to Jason Cohen, prevents both stealth mode (launching too late while waiting for perfection) and scope creep (never launching because of one more feature). A product passes the gate when it does one thing, users would choose to use it, and that one thing is a whole experience without obvious stubs. The five-phase launch sequence moves from internal launch (recruit early testers) through alpha (first external users), beta (broader testing with marketing teasers), early access (controlled expansion with data gathering), to full launch (open self-serve signups). The skill also includes a dedicated Product Hunt launch strategy with case studies, a post-launch marketing playbook, and an ongoing launch strategy for spacing out feature announcements to maintain momentum.

Who it's for

• SaaS founders
• product marketers
• growth leads
• startup teams

Requirements

Setup

1. Step 1

   bashCopy

   npx skills add coreyhaines31/marketingskills

Pros & cons