social

What it is

Social Content is a marketing skill for creating engaging social media content across five platforms: LinkedIn, X, Instagram, TikTok, and Facebook. It starts with storytelling as the center of every recommendation -- platform tactics amplify a good story but never replace one. The skill provides a content pillars framework with suggested percentage allocations (e.g., 30% industry insights, 25% behind-the-scenes, 25% educational, 15% personal, 5% promotional). Hook formulas are organized into four types: curiosity hooks ("I was wrong about [common belief]"), story hooks ("Last week, [unexpected thing] happened"), value hooks ("How to [outcome] without [pain]"), and contrarian hooks ("Unpopular opinion: [bold statement]"). The skill includes social-specific AI-tell detection beyond the standard copywriting rules: broetry (one short sentence per line for the entire post), engagement bait ("Agree?" "Let that sink in"), manufactured vulnerability without a real story behind it, and emoji-as-bullets formatting. A comprehensive content repurposing system shows how to turn one piece of pillar content into many platform-specific posts. A podcast episode, for example, yields 3-5 short video clips, 1-2 LinkedIn text posts, 1 Twitter thread, 1 carousel, and 1 newsletter section. The short-form video section covers the 3-second rule for stopping the scroll, three video structure templates (problem-solution, list format, tutorial), and caption best practices. The skill can also connect to scheduling tools via MCP servers for direct draft creation and scheduling.

Who it's for

• social media marketers
• SaaS founders building personal brand
• content creators
• growth marketers

Requirements

Setup

1. Step 1

   bashCopy

   npx skills add coreyhaines31/marketingskills

Pros & cons