Skill Document Limited info

referrals

Designs and optimizes referral programs, affiliate programs, and review campaigns that turn customers into growth engines.

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npx skills add coreyhaines31/marketingskills
referrals — illustration

What it is

Referrals is a marketing skill for designing programs that turn existing customers into acquisition channels. Before jumping to reward-driven programs, it introduces a viral potential spectrum: products on the natural end (collaboration tools, communication tools, user-facing outputs) should consider product-embedded viral mechanisms like Powered By badges and social sharing. Products on the limited end (backend tools, infrastructure) should invest in referral programs, content, and partnerships instead. The referral program design follows a four-step loop: identify trigger moments (right after the aha moment, after a milestone, after exceptional support), design the share mechanism (ranked from in-product sharing as highest conversion to referral codes), choose the incentive structure (single-sided, double-sided, or tiered), and optimize. The skill includes specific guidance on presenting rewards with the bigger-feeling number and rewarding at the aha moment rather than signup. Beyond customer referrals, the skill covers affiliate programs with an operating playbook covering partner recruitment, cohort economics, commission structures, and the power-law principle (20% of affiliates drive 80% of results). It also includes review programs for platforms like G2, Capterra, and Trustpilot, with explicit reference to platform-specific rules about incentives and automation. Tool integrations are listed for Rewardful, Tolt, Mention Me, PartnerStack, and Dub.co.

Who it's for

  • growth marketers
  • SaaS founders
  • partnership managers
  • product-led growth teams

Requirements

Requirements

  • Claude Code, Codex, Cursor, Windsurf, or any agent supporting the Agent Skills spec

Setup

  1. Step 1

    bash
    npx skills add coreyhaines31/marketingskills

يصمم ويحسن برامج الإحالة والتابعة وحملات المراجعة التي تحول العملاء إلى محركات نمو.

Pros & cons

Pros

  • Pro:Viral potential spectrum diagnostic to check if product-embedded virality fits before building reward programs
  • Pro:Referral loop framework: trigger moment, share action, convert referred, reward, loop
  • Pro:Includes affiliate operating playbook with power-law mechanics and buyout clauses
  • Pro:Review program guidance for G2, Capterra, Trustpilot with platform-specific rules

Cons

  • Con:Products without natural shareability may need to focus on affiliate programs instead, which require more budget