revops

What it is

RevOps is a marketing skill for building the operational infrastructure that connects marketing, sales, and customer success. It operates on four core principles: single source of truth (one CRM as the canonical source), define before automate (get stage definitions right on paper before building workflows), measure every handoff (each team transition needs an SLA and accountability), and revenue team alignment (shared definitions between marketing and sales). The skill provides a complete lead lifecycle framework with seven stages from subscriber through evangelist, each with entry criteria, exit criteria, and clear ownership. MQL definition requires both fit (does this person match the ICP) and engagement (have they shown buying intent) -- neither alone is sufficient. The MQL-to-SQL handoff SLA specifies contact within 4 hours and qualification or rejection within 48 hours. Lead scoring combines three dimensions: explicit scoring based on company attributes, implicit scoring based on behavioral signals (with pricing page visits weighted more than blog visits), and negative scoring for disqualifying signals like competitor email domains. The routing section covers four methods (round-robin, territory-based, account-based, skill-based) and emphasizes speed-to-lead as the single biggest conversion factor. Pipeline management includes stage definitions with required fields, stale deal alerts, and a metrics dashboard structure with marketing, sales, and executive views.

Who it's for

• revenue operations managers
• SaaS founders
• sales operations teams
• growth leaders

Requirements

Setup

1. Step 1

   bashCopy

   npx skills add coreyhaines31/marketingskills

Pros & cons