What it is
Schema Markup is a marketing skill for implementing structured data using schema.org vocabulary in JSON-LD format. It covers common schema types including Organization, WebSite, Article, Product, SoftwareApplication, FAQPage, BreadcrumbList, LocalBusiness, and Event, with required and recommended properties for each. A distinctive feature is the skill's awareness of retired Google features. It explicitly notes that Google stopped showing FAQ rich results in May 2026, retired HowTo rich results in September 2023, and retired the sitelinks search box in November 2024. The skill advises checking Google's supported structured data gallery before implementing markup for a search appearance, and distinguishes between Schema.org vocabulary validity and Google feature eligibility -- markup can still describe content semantically even if the corresponding Google feature no longer exists. The skill provides implementation guidance across three platform types: static sites (JSON-LD directly in HTML), dynamic sites like React and Next.js (server-side rendered components), and CMS platforms like WordPress (plugins such as Yoast and Rank Math). It covers the @graph syntax for combining multiple schema types on a single page and includes a validation checklist using the Schema.org Validator and Google Rich Results Test.
Who it's for
- SEO specialists
- web developers
- technical marketers
- site architects
Requirements
Requirements
- Claude Code, Codex, Cursor, Windsurf, or any agent supporting the Agent Skills spec
Setup
Step 1
bashnpx skills add coreyhaines31/marketingskills
ينفذ البيانات المنظمة من schema.org بتنسيق JSON-LD لتمكين النتائج الغنية في البحث مع توجيهات حول ميزات Google النشطة.
Pros & cons
Pros
- Pro:Up-to-date on retired Google features: FAQPage (May 2026), HowTo (Sep 2023), sitelinks search box (Nov 2024)
- Pro:Quick reference for common schema types with required and recommended properties
- Pro:Covers @graph syntax for combining multiple schema types on one page
- Pro:Implementation guidance for static sites, React/Next.js, and WordPress CMS
Cons
- Con:Does not auto-generate schema; the agent writes it based on page content analysis