pricing

What it is

Pricing Strategy is a marketing skill for designing SaaS pricing and monetization. It starts with a practical first-price framework: rather than overthinking, pick the order of magnitude that matches your customer ($10/month for prosumers, $100/month for SMB, $1,000/month for mid-market) and learn from real buyer reactions. The skill warns against the $9 trap where ultra-low pricing creates false traction and makes future price increases painful. The skill covers value metrics (what you charge for should scale with value delivered), tier structure using the good-better-best framework, pricing research methods including Van Westendorp and MaxDiff analysis, and detailed guidance on when and how to raise prices. The price increase section provides a four-step rollout methodology: test on new customers first, avoid reflexive grandfathering, roll out in 5-10% waves, and communicate the why months ahead with a generous lock-in offer. A distinctive feature is the pricing page teardown rubric that scores pages across two axes: human buyer experience (value-prop clarity, plan differentiation, pricing psychology) and AI-agent readability (whether LLMs and AI agents that increasingly shortlist tools can actually read and quote your pricing). The skill suggests a "paste test" -- giving the pricing URL to a browsing-capable AI and asking about plans and prices -- as a quick diagnostic.

Who it's for

• SaaS founders
• product managers
• growth leads
• revenue operations teams

Requirements

Setup

1. Step 1

   bashCopy

   npx skills add coreyhaines31/marketingskills

Pros & cons